Posts
Mumbai, Apr 9 (PTI): Seventeen months after The Oberoi closed down due to heavy damage in the 26/11 terror attack, the luxury sea-facing hotel is all set to reopen with a new look on April 24.
The Oberoi has undergone a complete renovation at an estimated cost of Rs 90 crore, a hotel official said.
The hotel authorities have decided to keep the opening ceremony a low profile event.
In spite of the hotel enjoying a high occupancy rate, the rooms have been reduced to 287 from the earlier 330 while the three restaurants have been refurbished with a new taste and decor.
One of the restaurants is The Vetro serving Italian cuisine while the Kandahar restaurant which suffered maximum damage in the attack would be renamed Ziya.
Following the closing down, the Oberoi Hotels and Resorts claimed to have suffered a 35 per cent loss of revenue.
Oberoi hotel to reopen on April 24
A Satisfying experience at Luxury Hotels of the World
Luxury Hotels of the World are established to offer highest quality of service, excellence in ambiance and maximum facilities to their esteemed guests. Amongst the Luxury Hotels of the World we come across many hotels which surpass each other in terms of service, hospitality and ambiance. Some of the Asia hotels are well furnished and well equipped to provide a luxurious stay. Amongst the leading Asia hotels, include Hong Kong based Shangri-La Hotels and Resorts, Marco Polo Hotels which have a wide presence in Hong Kong, China and Philippines.
Hotels in Thailand are well diversified into boutique hotels, business hotels, golf resorts, spa resorts and luxury hotels as well. While at Thailand, do check out Hotel Royal Orchid Sheraton Hotel & Towers, Hotel Swissôtel Nai Lert Park for business hotels, Sheraton Grande Laguna Phuket, Thailand as an exclusive golf resort, Royal Cliff Beach Resort as a spa resort and Hotel Royal Orchid Sheraton Hotel & Towers which is ideal for holding conferences. Among the best boutique hotels in Thailand you could check out the Trisara Resort.
The Asia Hotels provide a host of services, facilities and amenities which are up to the mark thereby attracting many people to check in them during their visit to Asia. Especially the Hotels in Thailand are wonderful and set amidst lush, peaceful and serene surroundings ensuring a truly wonderful and memorable experience. For an impeccable service and hospitality, excellence in providing comfort and privacy, the luxury hotels of the world are well established and cater to a loyal clientele.
World Hotels Customer Retention Strategies
Here is a seven pointer on how major players in world hotels industry are marketing to not only attract customers but primarily retaining them. Cost of attracting new customer is much much higher than that of retaining the old customer and make him the loyal customer. Apart from amenities and facilities which all luxury hotels in the world equally provide, there is a race to present customer something extra, that can really make the difference.
Most successful strategies adopted by few of them are as follows:
We Care
Special security for single women guest.
Using technology.
Encourage best resources.
Green Hotels
Relationship Management
Internet Marketing
Security for Women Guest: As women are getting self independent they travel (43% of business travelers are women) alone more often than they used to be in the past for the business purpose or just for a vacation. But, the security has always been a major cause of worry for single women. Most luxury hotels have adopted state of the art security systems for the safety of these women guests. The security measures include:
Women only floors.
Programmed key cards.
Screens showing who is outside the room.
Panic buttons at different points in the room.
Hotel Taxis to commute.
Using Technology: Hotels are taking help of technology to woo more and more customers. Hotels World over like the hotels in US, Europe, Asia, etc are adopting latest technologies like Wi-Fi connectivity, biometrics, robots, teleconferencing, online hotel selection and personalization, Underwater hotels, floating hotels like islands, smart cards, so on and so forth. These technologies are making the visitor's stay more convenient and enable personalized service and rooms. These smart rooms which changes on the guest's demand are connected through the data network with central server and act accordingly like dim lights, curtain open or close, etc.
Encourage best resources: The hotels have started identifying their best available resources and make good use of them. Any hotel in the world can not afford to lose its most valuable employee who is able enough o create a level of comfort with the guests. This strategy is greatly successful in retaining the guests.
Environmental Friendly Hotels: As society is getting more concerned about the preservation of planet, hotels are also responding in a positive manner. They have started using renewable and non renewable energy sources in a more efficient manner. For ex, they water their golf course and lawns from flushed waters of washing machine, started using incandescent bulbs instead of fluorescent bulbs, using battery operated vehicles instead of petrol operated ones, etc.
Relationship Management: World hotels maintain records of their guests like birthdays and wedding anniversaries, etc and never forget to send them a greeting, or sometimes a gift coupon or a free dinner or stay in the hotel. This has proved to be a great step in retaining a guest.
Internet Marketing: Hotels are adopting the newest, widely spread and growing media to market their services. The websites help the guests to know about the hotels, its facilities and tariffs and allow the visitors to book the room. This has helped save time and increase convenience of the customer and save hotel's money.
So, all these prestigious luxury hotels of the world like Hilton, Ritz Carlton, Taj, etc are adopting one or the other marketing strategy to win the race as this one is the most competitive one.
You might be interested in:
From World Hotels to Environment Friendly Hotels
Environmental issues are considered to be the most crucial issue of the world. World is going through the face of global warming and other environmental hazards. More and more people, NGOs, corporates and government are taking most possible preventive measures. And hospitality industry and best world hotels are at the front foot too. As a large number of hotels are mushrooming in Beijing, China and New Delhi India, ahead of the mega sports events like Olympics and Commonwealth Games respectively, organizing bodies and government are keeping a check on the environment conservation in these places.
Recently, Beijing Olympics Organizing Committee issued a memorandum of environment compliance to the hotels in Beijing. All the hotels in Beijing will have to go through the verification process and pass the test in order to provide accommodation to Olympics visitors. But no such guidelines have yet been issued by Commonwealth organizing committee to the Hotels in New Delhi.
Objectives of Environmental Friendly Hotels:
Reducing Atmospheric Pollution
Reducing vehicle use and fuel consumption.
Work Environment to be filled with clean air.
Adopting Non Polluted mode of transportation
Reduce Water pollution and wastage and increase water harvesting.
Increasing number of plants, habitats.
Protect Wild Life
Protect Land from contamination
Increasing consumption of renewable energy.
Maintaining Cleanliness inside and outside the hotels.
Providing pleasing environment in hotels using plants and greeneries.
Encourage people to maintain the clean and green environment everywhere.
Avoiding noise pollution.
Reduce and Recycle Waste
Safeguard the health of guests and employees.
Use fluorescent bulbs instead of incandescent bulbs.
Use Power monitoring system.
Use energy efficient appliances.
Using thermo pane windows.
Water saving toilets.
Using washing machine waste water to flush toilets.
Use waste water for irrigation of landscapes and lawns.
The hospitality industry is eventually or gradually moving towards saving environment by taking many corrective measures to make the life easier on Planet Earth.
You might be interested in: